THE LIKING AND VIEWING OF REGULAR TV SERIES

被引：33

作者：

BARWISE, TP ^{[1
]}

EHRENBERG, ASC ^{[1
]}

机构：

[1] LONDON BUSINESS SCH,CTR MKT & COMMUN,LONDON NW1 4SA,ENGLAND

来源：

关键词：

D O I：

10.1086/209093

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：63 / 70

页数：8

共 43 条

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[7] BARWISE TP, 1980, ADMAP MAR, P137
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