FILTERS, FLAVORS ... FLIM-FLAM, TOO - ON HEALTH INFORMATION AND POLICY IMPLICATIONS IN CIGARETTE ADVERTISING

被引：30

作者：

POLLAY, RW

机构：

来源：

关键词：

D O I：

10.1177/074391568900800103

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：30 / 39

页数：10

共 29 条

ALBRIGHT, CL ;

ALTMAN, DG ;

SLATER, MD ;

MACCOBY, N .

HEALTH EDUCATION QUARTERLY, 1988, 15 (02) :225-233

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[3]

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[4]

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[5]

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[6]

CALFEE JE, 1986, REGULATION NOV, P35

[7]

Dichter E., 1964, HDB CONSUMER MOTIVAT

[8]

ENGLAND B, 1987, ED284213

[9]

*FTC, 1964, TRAD REG RUL PREV UN

[10]

MARTINEAU P, 1957, MOTIVIATION ADVERTIS