CONSUMER EXPECTATIONS, PRODUCT PERFORMANCE, AND PERCEIVED PRODUCT QUALITY

被引:232
作者
OLSHAVSKY, RW
MILLER, JA
机构
[1] INDIANA UNIV, BLOOMINGTON, IN 47401 USA
[2] DRAKE UNIV, DES MOINES, IA 50311 USA
关键词
D O I
10.2307/3149600
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
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页码:19 / 21
页数:3
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