INVOLUNTARY ATTENTION AND PHYSIOLOGICAL AROUSAL EVOKED BY STRUCTURAL FEATURES AND EMOTIONAL CONTENT IN TV COMMERCIALS

被引：179

作者：

LANG, A

机构：

来源：

COMMUNICATION RESEARCH | 1990年 / 17卷 / 03期

关键词：

D O I：

10.1177/009365090017003001

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Structural features of television elicit involuntary physiological attentional responses in viewers. Mild emotional content in televised messages intensifies these responses, possibly through mediation of emotion-elicited arousal, which was also demonstrated. Heart rate data were collected and analyzed using novel techniques to show both short-term attentional responses and longer term arousal in subjects viewing commercial messages. © 1990, Sage. All rights reserved.

引用

页码：275 / 299

页数：25

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