RECENT CONTRIBUTIONS TO OPTIMAL PRODUCT POSITIONING AND BUYER SEGMENTATION

被引：91

作者：

GREEN, PE

KRIEGER, AM

机构：

[1] Univ of Pennsylvania, United States

来源：

关键词：

Buyer Segmentation - Conjoint Analysis - Market Segmentation - Multidimensional Scaling - Optimal Product Positioning;

D O I：

10.1016/0377-2217(89)90375-5

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

(Edited Abstract)

引用

页码：127 / 141

页数：15

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[Anonymous], 1988, RES MARKETING DECISI

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[Anonymous], 1983, MARKET SCI

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SIMON, H .

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