GETTING CLOSER AND NICER - PARTNERSHIPS IN THE SUPPLY CHAIN

被引：62

作者：

MATTHYSSENS, P

VANDENBULTE, C

机构：

[1] UNIV INSTELLING ANTWERP, B-2610 Antwerp, BELGIUM

[2] PENN STATE UNIV, DEPT MKT, University Pk, PA 16802 USA

来源：

LONG RANGE PLANNING | 1994年 / 27卷 / 01期

关键词：

D O I：

10.1016/0024-6301(94)90008-6

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This article addresses the shift in organizational buying behaviour and industrial marketing. Purchasing evoked from a fighting towards a co-operative mode. Similarly, business marketers increasingly tum towards a more relational marketing approach. This article introduces general managers to the issues at stake.

引用

页码：72 / 83

页数：12

共 43 条

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