ETHICAL BEHAVIOR AMONG MARKETING RESEARCHERS - AN ASSESSMENT OF SELECTED DEMOGRAPHIC CHARACTERISTICS

This study considers the relationship between perceptions of ethical behavior and the demographic characteristics of sex, age, education level, job title, and job tenure among a sample of marketing researchers. The findings of this study indicate that female marketing researchers, older marketing researchers, and marketing researchers holding their present job for ten years or more generally rate their behavior as more ethical. © 1990 Kluwer Academic Publishers.