ADVERTISEMENT COMPLEXITY AND LOOKING TIME

被引：42

作者：

MORRISON, BJ

DAINOFF, MJ

机构：

[1] MIAMI UNIV,OXFORD,OH 45056

[2] GRISWOLD ESHLEMAN CO,CLEVELAND,OH 44100

来源：

JOURNAL OF MARKETING RESEARCH | 1972年 / 9卷 / 04期

关键词：

D O I：

10.2307/3149302

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：396 / 400

页数：5

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