STRATEGIC IMPLICATIONS OF DARWINIAN ECONOMICS FOR SELLING EFFICIENCY AND CHOICE OF INTEGRATED OR INDEPENDENT SALES FORCES

被引：59

作者：

ANDERSON, E

机构：

来源：

关键词：

D O I：

10.1287/mnsc.34.5.599

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：599 / 618

页数：20

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