SYMBIOTIC MARKETING REVISITED

被引：81

作者：

VARADARAJAN, PR

RAJARATNAM, D

机构：

来源：

关键词：

D O I：

10.1177/002224298605000101

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：7 / 17

页数：11

共 32 条

[1]

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[2]

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[3]

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[4]

[Anonymous], 1965, CORPORATE STRATEGY

[5]

[Anonymous], COMPLETE HDB FRANCHI

[6]

BUZZELL RD, 1983, HARVARD BUS REV, V61, P92

[7]

COOPER SK, 1984, BANKING DEREGULATION

[8]

DUNCAN JW, 1984, DUNS BUSINESS MONTH, V123, P37

[9] FORMULATING VERTICAL INTEGRATION STRATEGIES [J].

HARRIGAN, KR .

[10]

HAYES RH, 1980, HARVARD BUS REV, V58, P67