ARE SOME CONSUMERS MORE PRONE TO PURCHASE PRIVATE BRANDS

被引：31

作者：

RAO, TR ^{[1
]}

机构：

[1] UNIV WISCONSIN,SCH BUSINESS ADM,MILWAUKEE,WI

来源：

关键词：

D O I：

10.2307/3150080

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：447 / 450

页数：4

共 10 条

[1]

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[2]

CUNNINGHAM RM, 1959, JUN P NAT C CHIC AM, P210

[3]

HERNITER JD, STOCHASTIC MARKETING

[4]

HOWARD RA, 1963, J ADVERTISING RES, V3, P35

MASSY, WF .

[6] CONSUMERS PURCHASE DECISION PROCESS - STOCHASTIC MODELS [J].

RAO, TR .

[7]

RAO TR, 1968, THESIS MICHIGAN STAT

[8]

1964, PRINTERS INK, V11, P5

[9]

1967, BRAND POLICY DETERMI

[10]

1962, PRINTERS INK, V8, P5