PERCEIVED INSTRUMENTALITY AND VALUE IMPORTANCE AS DETERMINANTS OF ATTITUDES

[1] ANDERSON LR, 1965, J PERS SOC PSYCHOL, V3, P437

[2] Aronson EE, 1968, THEORIES COGNITIVE C

[3] BASS FM, 1969, FAL P AM MARK ASS C, P272

[4] HANSEN F, 1968, ATTITUDE RESEARCH RO

[5] HOWARD JA, 1969, THEORY BUYER BEHAVIO

[6] Nicosia F. M., 1966, CONSUMER DECISION PR

[7] OSGOOD CE, 1957, NEBRASKA S MOTIVATIO, P348

[8] COGNITIVE STRUCTURE AND ATTITUDINAL AFFECT [J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1956, 53 (03): : 367 - 372

[9] SHETH JN, 1969, ATTIDUDE FUNCTION EV

[10] SHETH JN, 1968, INSIGHTS CONSUMER BE

[1] ANDERSON LR, 1965, J PERS SOC PSYCHOL, V3, P437

[2] Aronson EE, 1968, THEORIES COGNITIVE C

[3] BASS FM, 1969, FAL P AM MARK ASS C, P272

[4] HANSEN F, 1968, ATTITUDE RESEARCH RO

[5] HOWARD JA, 1969, THEORY BUYER BEHAVIO

[6] Nicosia F. M., 1966, CONSUMER DECISION PR

[7] OSGOOD CE, 1957, NEBRASKA S MOTIVATIO, P348

[8] COGNITIVE STRUCTURE AND ATTITUDINAL AFFECT [J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1956, 53 (03): : 367 - 372

[9] SHETH JN, 1969, ATTIDUDE FUNCTION EV

[10] SHETH JN, 1968, INSIGHTS CONSUMER BE