The Influence of Source Credibility on Communication Effectiveness

[1] THE DOCTRINE OF SUGGESTION, PRESTIGE AND IMITATION IN SOCIAL PSYCHOLOGY [J]. PSYCHOLOGICAL REVIEW, 1948, 55 (05) : 250 - 276

[2] CHANGES IN ATTITUDE THROUGH COMMUNICATION [J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1951, 46 (03): : 424 - 437

[3] HOVLAND CI, 1949, EXPT MASS COMMUNICAT, P101

[4] STUDIES IN THE PRINCIPLES OF JUDGEMENTS AND ATTITUDES: IV. THE OPERATION OF "PRESTIGE SUGGESTION" [J]. JOURNAL OF SOCIAL PSYCHOLOGY, 1941, 14 (01) : 229 - 256

[5] Sherif M., 1935, J ABNORMAL SOCIAL PS, V29, P371

[1] THE DOCTRINE OF SUGGESTION, PRESTIGE AND IMITATION IN SOCIAL PSYCHOLOGY [J]. PSYCHOLOGICAL REVIEW, 1948, 55 (05) : 250 - 276

[2] CHANGES IN ATTITUDE THROUGH COMMUNICATION [J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1951, 46 (03): : 424 - 437

[3] HOVLAND CI, 1949, EXPT MASS COMMUNICAT, P101

[4] STUDIES IN THE PRINCIPLES OF JUDGEMENTS AND ATTITUDES: IV. THE OPERATION OF "PRESTIGE SUGGESTION" [J]. JOURNAL OF SOCIAL PSYCHOLOGY, 1941, 14 (01) : 229 - 256

[5] Sherif M., 1935, J ABNORMAL SOCIAL PS, V29, P371