DETERMINANTS OF MARKET-RESEARCH EXPENDITURES FOR NEW INDUSTRIAL PRODUCTS

被引：8

作者：

COOPER, RG

LITTLE, B

机构：

[1] MCGILL UNIV,FAC MANAGEMENT,MONTREAL 101,QUEBEC,CANADA

[2] UNIV WESTERN ONTARIO,LONDON N6A 3K7,ONTARIO,CANADA

来源：

关键词：

D O I：

10.1016/0019-8501(77)90049-9

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：103 / 112

页数：10

共 12 条

[1] MARKETING-RESEARCH EXPENDITURES - A DECISION-MODEL [J].

BASS, FM .

[2] WHY NEW INDUSTRIAL PRODUCTS FAIL [J].

COOPER, RG .

[3]

GRAHAM WR, 1974, RIGHT NEW PRODUCT

[4]

JOHNSON SC, 1957, HARV BUS REV, V52

[5]

LITTLE B, 1972, BUSINESS Q SUM, P62

[6]

LITTLE B, 1974, BUS QUART WIN, P58

[7]

LITTLE B, 1973, NEW PRODUCTS NEW MAR

[8] MANAGEMENT CONTROL OF MARKETING RESEARCH [J].

MYERS, JH ;

SAMLI, AC .

[9]

*NAT IND C BOARD, 1964, C BOARD REC

[10]

PESSEMIER EA, 1966, NEW PRODUCT DECISION