INTERPRETING CONSUMER MYTHOLOGY - A STRUCTURAL APPROACH TO CONSUMER-BEHAVIOR

被引：262

作者：

LEVY, SJ

机构：

来源：

关键词：

D O I：

10.2307/1251541

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：49 / 61

页数：13

共 14 条

[1] ABELSON RP, 1976, COGNITION SOCIAL BEH
[2] Bellenger DN., 1976, QUALITATIVE RES MARK
[3] Bettelheim Bruno, 1977, USES ENCHANTMENT
[4] DEGRAMONT S, 1970, C LEVISTRAUSS ANTHR, P3
[5] FIRAT AF, 1978, THESIS NW U
[6] Frazer J.G., 1927, GOLDEN BOUGH STUDY M
[7] LEACH ER, 1974, C LEVISTRAUSS
[8] Levi -Strauss, 1969, INTRO SCI MYTHOLOGY, V1-4
[9] Levi-Strauss Claude., 1963, TOTEMISM
[10] HUNGER AND WORK IN A CIVILIZED TRIBE - OR, ANTHROPOLOGY OF MARKET TRANSACTIONS
LEVY, SJ
[J]. AMERICAN BEHAVIORAL SCIENTIST, 1978, 21 (04) : 557 - 570