MAIL SURVEY PREMIUMS AND RESPONSE BIAS

被引：4

作者：

BROWN, SW ^{[1
]}

CONEY, KA ^{[1
]}

机构：

[1] ARIZONA STATE UNIV,TEMPE,AZ 85281

来源：

JOURNAL OF MARKETING RESEARCH | 1977年 / 14卷 / 03期

关键词：

D O I：

10.2307/3150780

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：385 / 387

页数：3

共 21 条

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ARMSTRONG, JS .

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[2] RESPONSE RATES IN POSTAL SURVEYS [J].

BLUMBERG, HH ;

FULLER, C ;

HARE, AP .

PUBLIC OPINION QUARTERLY, 1974, 38 (01) :113-123

[3] TRADING STAMPS AS AN INCENTIVE IN MAIL SURVEYS [J].

BRENNAN, RD .

JOURNAL OF MARKETING, 1958, 22 (03) :306-307

[4] COST-BENEFIT VIEW OF PREPAID MONETARY INCENTIVES IN MAIL QUESTIONNAIRES [J].

COX, EP .

PUBLIC OPINION QUARTERLY, 1976, 40 (01) :101-104

[5]

ERDOS PL, 1957, PRINTERS INK, V258, P56

[6]

FRANKEL LR, 1960, J ADVERTISING RES, V1, P1

[7] INCENTIVES TO INCREASE SURVEY RETURNS - SOCIAL CLASS CONSIDERATIONS [J].

GELB, BD .

JOURNAL OF MARKETING RESEARCH, 1975, 12 (01) :107-109

[8]

HACKLER JC, 1973, PUBLIC OPIN QUART, V37, P266

[9] USING MONETARY INDUCEMENTS TO INCREASE RESPONSE RATES FROM MAILED SURVEYS - REPLICATION AND EXTENSION OF PREVIOUS RESEARCH [J].

HUCK, SW ;

GLEASON, EM .

JOURNAL OF APPLIED PSYCHOLOGY, 1974, 59 (02) :222-225

[10] INCREASING THE RESPONSES TO MAIL QUESTIONNAIRES - A RESEARCH STUDY [J].

KEPHART, WM ;

BRESSLER, M .

PUBLIC OPINION QUARTERLY, 1958, 22 (02) :123-132

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