REPETITION OF HIGHLY SIMILAR MESSAGES AND ATTITUDE-CHANGE

被引：55

作者：

MCCULLOUGH, JL

OSTROM, TM

机构：

[1] OHIO STATE UNIV, COLUMBUS, OH USA

[2] HAY ASSOC, 1845 WALNUT ST, PHILADELPHIA, PA 19103 USA

来源：

关键词：

D O I：

10.1037/h0036658

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：395 / 397

页数：3

共 8 条

BROCK, TC ;

ALBERT, SM ;

BECKER, LA .

[2]

CULLEN DM, 1968, THESIS OHIO STATE U

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GOLDBERG, SC .

JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1954, 49 (03) :325-329

[4]

GREENWALD AG, 1968, PSYCHOLOGICAL FOUNDA

[5]

JOHNSON HH, 1971, PSYCHON SCI, V22, P101

[6] PROCESSES UNDERLYING EXPOSURE TO ADVERTISING [J].

KRUGMAN, HE .

SEARS, DO ;

FREEDMAN, JL .

WILSON, W ;

MILLER, H .