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THE EFFECTS OF ADVERTISING APPEAL ON PERCEPTIONS OF PRODUCT QUALITY

被引：54
作者：
DEBONO, KG
PACKER, M
机构：
来源：
PERSONALITY AND SOCIAL PSYCHOLOGY BULLETIN | 1991年 / 17卷 / 02期
关键词：
D O I：
10.1177/014616729101700212
中图分类号：
B84 [心理学];
学科分类号：
04 ; 0402 ;
摘要：
引用
收藏
页码：194 / 200
页数：7
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