OBTAINING GROUP MEASURES FROM PERSONALITY TEST-SCORES - AUTO BRAND CHOICE PREDICTED FROM THE EDWARDS PERSONAL PREFERENCE SCHEDULE

被引：5

作者：

MARCUS, AS

机构：

来源：

关键词：

D O I：

10.2466/pr0.1965.17.2.523

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

页码：523 / 531

页数：9

共 18 条

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[8] Eysenck H. J., 1948, INT J OPIN ATTIT RES, V2, P26
[9] GUTTMAN L, 1950, MEASUREMENT PREDICTI, P312
[10] Kappel F, 1960, VITALITY BUSINESS EN