PRICING POLICIES AND MARKET STRATEGY - AN EMPIRICAL NOTE

[1] Cyert Richard M., 1998, BEHAV THEORY FIRM, P19

[2] Kaplan Abraham., 1958, PRICING BIG BUSINESS

[3] LANZILLOTTI RF, 1958, AM ECON REV, V48, P921

[4] PASS CL, 1970, JUN PRIC STRAT C U B

[5] HOW IMPORTANT IS PRICING IN COMPETITIVE STRATEGY [J]. JOURNAL OF MARKETING, 1964, 28 (01) : 44 - 48

[1] Cyert Richard M., 1998, BEHAV THEORY FIRM, P19

[2] Kaplan Abraham., 1958, PRICING BIG BUSINESS

[3] LANZILLOTTI RF, 1958, AM ECON REV, V48, P921

[4] PASS CL, 1970, JUN PRIC STRAT C U B

[5] HOW IMPORTANT IS PRICING IN COMPETITIVE STRATEGY [J]. JOURNAL OF MARKETING, 1964, 28 (01) : 44 - 48