CHILDRENS RESPONSES TO REPETITIVE TELEVISION COMMERCIALS

被引:60
作者
GORN, GJ
GOLDBERG, ME
机构
关键词
D O I
10.1086/208785
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
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页码:421 / 424
页数:4
相关论文
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RAY ML, 1971, J ADVERTISING RES, V11, P14