IMPROVING INDUSTRIAL ADVERTISING COPY

被引：7

作者：

BELLIZZI, JA ^{[1
]}

HITE, RE ^{[1
]}

机构：

[1] COLORADO STATE UNIV,DEPT MKT,FT COLLINS,CO 80523

来源：

关键词：

D O I：

10.1016/0019-8501(86)90052-0

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：117 / 122

页数：6

共 24 条

[1] ANDERSON RE, 1980, J MARKETING WIN, P57
[2] BELLIZZI JA, 1983, IND MARKETING MA FEB, P19
[3] BELLIZZI JA, 1984, 1984 AMA ED P, P171
[4] EFFECTS OF INFORMATION PRESENTATION FORMAT ON CONSUMER INFORMATION ACQUISITION STRATEGIES
BETTMAN, JR
KAKKAR, P
[J]. JOURNAL OF CONSUMER RESEARCH, 1977, 3 (04) : 233 - 240
[5] BLY RW, 1984, BUSINESS MARKETI APR, P154
[6] BLY RW, 1984, BUSINESS MARKETI APR, P152
[7] BLY RW, 1983, DIRECT MARKETING MAY, P64
[8] BYRNE AJ, 1982, DIRECT MARKETING AUG, P26
[9] Devoe M., 1956, EFFECTIVE ADVERTISIN
[10] DONATH BQ, 1982, IND MARKETING AUG, P89