PARENTAL MEDIATION OF TELEVISION ADVERTISING EFFECTS

被引：49

作者：

ROBERTSON, TS

机构：

来源：

JOURNAL OF COMMUNICATION | 1979年 / 29卷 / 01期

关键词：

D O I：

10.1111/j.1460-2466.1979.tb01678.x

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

A comprehensive review of research finds evidence scattered and incomplete but suficient for some conclusions and suggestive of directions for further study. Copyright © 1979, Wiley Blackwell. All rights reserved

引用

页码：12 / 25

页数：14

共 43 条

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[2]

BANKS S, 1971, STATEMENT BEHALF JOI

[3]

Bauer R.A., 1968, ADVERTISING AM CONSU

[4]

Bechtel R., 1972, TELEVISION SOCIAL BE, V4, P274

[5] INFLUENCING ROLE OF CHILD IN FAMILY DECISION MAKING [J].

BEREY, LA ;

POLLAY, RW .

JOURNAL OF MARKETING RESEARCH, 1968, 5 (01) :70-72

[6]

Bower Robert T., 1973, TELEVISION PUBLIC

[7] PRODUCT RECOGNITION AND PREMIUM APPEAL [J].

BURR, P ;

BURR, RM .

JOURNAL OF COMMUNICATION, 1977, 27 (01) :115-117

[8]

CAMPBELL RC, 1975, STATEMENT SELF REGUL

[9]

CARON A, 1975, J ADVERTISING RES, V15, P15

[10]

Claney-Hepburn Katherine, 1974, J NUTR EDUC, V6, P93

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