COMPARISON OF HOUSEWIFE DECISION MAKING IN 2 SOCIAL CLASSES

被引：7

作者：

FRY, JN ^{[1
]}

SILLER, FH ^{[1
]}

机构：

[1] UNIV WESTERN ONTARIO,SCH BUSINESS ADM,LONDON,ONTARIO,CANADA

来源：

关键词：

D O I：

10.2307/3150291

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：333 / 337

页数：5

共 10 条

[1] Brim OG, 1962, PERSONALITY DECISION
[2] Crowne D., 1964, APPROVAL MOTIVE STUD
[3] CUNNINGHAM SM, 1967, RISK TAKING INFORMAT
[4] Janis I.L., 1959, PERSONALITY PERSUASI, P55
[5] KATONA G, 1955, CONSUMER BEHAVIOR DY
[6] DEVELOPMENT OF BRAND LOYALTY - EXPERIMENTAL STUDY
MCCONNELL, JD
[J]. JOURNAL OF MARKETING RESEARCH, 1968, 5 (01) : 13 - 19
[7] RAINWATER L, 1959, WORKINGMANS WIFE
[8] THE DEVELOPMENT OF BRAND LOYALTY
TUCKER, WT
[J]. JOURNAL OF MARKETING RESEARCH, 1964, 1 (03) : 32 - 35
[9] THE DEAL-PRONE CONSUMER
WEBSTER, FE
[J]. JOURNAL OF MARKETING RESEARCH, 1965, 2 (02) : 186 - 189
[10] WILSON CL, 1966, P NATIONAL C AM MARK