ALTERNATIVE PERCEPTUAL MAPPING TECHNIQUES - RELATIVE ACCURACY AND USEFULNESS

被引：102

作者：

HAUSER, JR ^{[1
]}

KOPPELMAN, FS ^{[1
]}

机构：

[1] NORTHWESTERN UNIV,INST TECHNOL,EVANSTON,IL 60201

来源：

JOURNAL OF MARKETING RESEARCH | 1979年 / 16卷 / 04期

关键词：

D O I：

10.2307/3150810

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：495 / 506

页数：12

共 46 条

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