PIONEERING AND MARKET SHARE - IS ENTRY TIME ENDOGENOUS AND DOES IT MATTER

被引：57

作者：

MOORE, MJ ^{[1
]}

BOULDING, W ^{[1
]}

GOODSTEIN, RC ^{[1
]}

机构：

[1] UNIV CALIF LOS ANGELES,ANDERSON SCH MANAGEMENT,LOS ANGELES,CA 90024

来源：

关键词：

D O I：

10.2307/3172729

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：97 / 104

页数：8

共 14 条

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[2]

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[3]

Bond R. S., 1977, SALES PROMOTION PROD

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LEIGH, DE .

[5]

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[6] SPECIFICATION TESTS IN ECONOMETRICS [J].

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LEE, LF .

[8]

LEIBERMAN M, 1988, STRATEGIC MANAGEMENT, V9, P41

[9]

MOORE MJ, 1989, SKILL CHOICE CHANCE

[10] SOURCES OF MARKET PIONEER ADVANTAGES IN CONSUMER-GOODS INDUSTRIES [J].

ROBINSON, WT ;

FORNELL, C .