CULTURAL TOURISM AND BUSINESS OPPORTUNITIES FOR MUSEUMS AND HERITAGE SITES

Cultural tourism represents an area of significant economic benefit to museums and heritage sites. Challenging economic times in particular require cultural and heritage facilities to explore ways and means to increase attendance and self-generated revenues and to control operating expenses. Doing so requires them to look carefully at their operating policies and practices to focus on issues such as customer service, partnerships and packaging opportunities and to be open to entrepreneurial approaches while continuing to meet their heritage preservation and education mandates.