RISK-TAKING BY INDIVIDUALS AND INFORMAL GROUPS WITH USE OF INDUSTRIAL PRODUCT PURCHASING SITUATIONS AS STIMULI

被引:7
作者
REINGEN, PH [1 ]
机构
[1] UNIV CINCINNATI,COLL BUSINESS ADM,DEPT MKT,CINCINNATI,OH 45221
关键词
D O I
10.1080/00223980.1973.9915666
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
引用
收藏
页码:339 / 345
页数:7
相关论文
共 13 条
[1]  
Boulding K. E., 1953, ORGANIZATIONAL REVOL
[2]  
Bruner J. S., 1956, STUDY THINKING
[3]   RISK PREFERENCES AS RELATED TO JUDGED CONSEQUENCES OF FAILURE [J].
CLARK, RD ;
WILLEMS, EP .
PSYCHOLOGICAL REPORTS, 1969, 25 (03) :827-&
[4]  
FLANDERS JP, 1970, UNPUBLISHED MANUSCRI
[5]   RISKY-SHIFT PHENOMENON TESTED WITH CONSUMER PRODUCTS AS STIMULI [J].
JOHNSON, DL ;
ANDREWS, IR .
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY, 1971, 20 (03) :382-&
[6]  
KOGAN N, 1964, STUDY COGNITION PERS
[7]  
KOGAN N, 1967, NEW DIRECTIONS PSYCH
[8]   ANALYSIS OF RISKY SHIFT EXPERIMENTS [J].
MACKENZIE, KD .
ORGANIZATIONAL BEHAVIOR AND HUMAN PERFORMANCE, 1971, 6 (03) :283-303
[9]  
RICHMOND SB, 1968, OPERATIONS RESEARCH
[10]  
Simon H.A., 1957, MODELS THOUGHT