RISK-TAKING BY INDIVIDUALS AND INFORMAL GROUPS WITH USE OF INDUSTRIAL PRODUCT PURCHASING SITUATIONS AS STIMULI

被引：7

作者：

REINGEN, PH ^{[1
]}

机构：

[1] UNIV CINCINNATI,COLL BUSINESS ADM,DEPT MKT,CINCINNATI,OH 45221

来源：

关键词：

D O I：

10.1080/00223980.1973.9915666

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

引用

页码：339 / 345

页数：7

共 13 条

[1]

Boulding K. E., 1953, ORGANIZATIONAL REVOL

[2]

Bruner J. S., 1956, STUDY THINKING

[3] RISK PREFERENCES AS RELATED TO JUDGED CONSEQUENCES OF FAILURE [J].

CLARK, RD ;

WILLEMS, EP .

[4]

FLANDERS JP, 1970, UNPUBLISHED MANUSCRI

[5] RISKY-SHIFT PHENOMENON TESTED WITH CONSUMER PRODUCTS AS STIMULI [J].

JOHNSON, DL ;

ANDREWS, IR .

[6]

KOGAN N, 1964, STUDY COGNITION PERS

[7]

KOGAN N, 1967, NEW DIRECTIONS PSYCH

[8] ANALYSIS OF RISKY SHIFT EXPERIMENTS [J].

MACKENZIE, KD .

ORGANIZATIONAL BEHAVIOR AND HUMAN PERFORMANCE, 1971, 6 (03) :283-303

[9]

RICHMOND SB, 1968, OPERATIONS RESEARCH

[10]

Simon H.A., 1957, MODELS THOUGHT