EARLY DEVELOPMENT OF THE PHILOSOPHY OF MARKETING THOUGHT

被引：85

作者：

JONES, DGB ^{[1
]}

MONIESON, DD ^{[1
]}

机构：

[1] QUEENS UNIV,SCH BUSINESS,KINGSTON K7L 3N6,ONTARIO,CANADA

来源：

关键词：

D O I：

10.2307/1252176

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：102 / 113

页数：12

共 84 条

[1]

Arndt Johan, 1981, J MACROMARKETING, V1, P36, DOI DOI 10.1177/027614678100100206

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Bartels, Robert .

[3]

Bartels Robert, 1962, DEV MARKETING THOUGH

[4]

BORDEN NH, 1927, PROBLEMS ADV

[5]

BROOKS R, 1906, FORNAM FAMILY PAPERS

[6]

COLE A, 1970, HARVARD BUSINESS MAY, P32

[7]

CONRAD J, 1868, JAHRBUCHER NATIONALO, P10

[8]

Converse P. D., 1933, NATMA B S NOV, VI, P1

Converse, Paul D. .

[10]

Converse PaulD., 1959, BEGINNING MARKETING