INHIBITION OF THE AUTOMATIC STORAGE OF SPEAKERS VOICE

The voice-connotation hypothesis of Geiselman and Bellezza (1976, 1977) states that a speaker's voice is sometimes remembered without intent because the connotation of the voice automatically influences the meaning of what is said. Results from the present experiment suggest that subjects have the option to prevent the speaker's-voice attribute from being stored with the contents of what is said when such processing would interfere with other cognitive operations. © 1979 Psychonomic Society, Inc.