Electronic Commerce and Business-to-Consumer (B2C) Relations

被引：7

作者：

Burgess, Stephen ^{[1
]}

Karanasios, Stan ^{[2
]}

机构：

[1] Victoria Univ, Melbourne, Vic, Australia

[2] Victoria Univ, Sch Informat Syst, Melbourne, Vic, Australia

来源：

JOURNAL OF ELECTRONIC COMMERCE IN ORGANIZATIONS | 2008年 / 6卷 / 04期

关键词：

business to consumer (32C) relations; customer behaviour; customer relationship management (CRM); electronic commerce;

D O I：

10.4018/jeco.2008100101

中图分类号：

F [经济];

学科分类号：

02 [经济学];

摘要：

This article discusses some of the recent trends in relation the role that electronic commerce can play in business-to-consumer (B2C) relations, including the importance of understanding the behaviour of online customers and the role that e-commerce can play in managing customer relationships online. The article serves as an introduction to this special edition of the journal, which examined the use of electronic commerce in dealings with consumers.

引用

页码：1 / 7

页数：7

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