EVALUATING NATIONAL-HEALTH COMMUNICATION CAMPAIGNS - FORMATIVE AND SUMMATIVE RESEARCH ISSUES

被引：10

作者：

MCGRATH, JC

机构：

[1] National Heart, Lung, and Blood Institute

来源：

AMERICAN BEHAVIORAL SCIENTIST | 1991年 / 34卷 / 06期

关键词：

D O I：

10.1177/0002764291034006004

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

[No abstract available]

引用

页码：652 / 665

页数：14

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FARQUHAR, JW ;

FORTMANN, SP ;

FLORA, JA ;

TAYLOR, CB ;

HASKELL, WL ;

WILLIAMS, PT ;

MACCOBY, N ;

WOOD, PD .

JAMA-JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION, 1990, 264 (03) :359-365

[3]

FLAY BR, 1989, PUBLIC COMMUNICATION, P175

[4]

Flora JA., 1989, PUBLIC COMMUNICATION, V2, P233

[5]

*FOOD DRUG ADM, 1988, UNPUB HLTH DIET SURV

[6]

Freeman R.E, 1984, STRATEGIC MANAGEMENT, DOI DOI 10.1017/CBO9781139192675

[7]

FREIMUTH V, 1985, ADV NONPROFIT MARKET, V1, P55

[8]

Grunig JE, 1989, INFORM CAMPAIGNS BAL, P199

[9]

Hornik R. C., 1989, PUBLIC COMMUNICATION, P309

[10]

MCALISTER A, 1989, PUBLIC COMMUNICATION, P291

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