FEAR - POTENTIAL OF AN APPEAL NEGLECTED BY MARKETING

[1] THE INTEREST VALUE AND RELEVANCE OF FEAR AROUSING COMMUNICATIONS [J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1960, 60 (01): : 37 - 43

[2] THE IMPACT OF HEALTH NEWS ON ATTITUDES AND BEHAVIOR [J]. JOURNALISM QUARTERLY, 1956, 33 (03): : 315 - 323

[3] COX DF, 1961, HARVARD BUS REV, V39, P160

[4] CRANE E, 1965, MARKETING COMMUNICAT, P137

[5] ENGEL JF, 1968, CONSUMER BEHAVIOR, P203

[6] FREEDMAN JL, 1966, ADV EXPTL SOCIAL PSY, V2, P58

[7] THE RELATIONSHIP BETWEEN COPING AND AVOIDING BEHAVIOR AND RESPONSE TO FEAR-AROUSING PROPAGANDA [J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1959, 58 (02): : 247 - 252

[8] HAEFNER D, CITED INDIRECTLY

[9] SOURCE CREDIBILITY AND RESPONSE TO FEAR-AROUSING COMMUNICATIONS [J]. SPEECH MONOGRAPHS, 1965, 32 (02): : 95 - 101

[10] HIGBEE KL, IN PRESS

[1] THE INTEREST VALUE AND RELEVANCE OF FEAR AROUSING COMMUNICATIONS [J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1960, 60 (01): : 37 - 43

[2] THE IMPACT OF HEALTH NEWS ON ATTITUDES AND BEHAVIOR [J]. JOURNALISM QUARTERLY, 1956, 33 (03): : 315 - 323

[3] COX DF, 1961, HARVARD BUS REV, V39, P160

[4] CRANE E, 1965, MARKETING COMMUNICAT, P137

[5] ENGEL JF, 1968, CONSUMER BEHAVIOR, P203

[6] FREEDMAN JL, 1966, ADV EXPTL SOCIAL PSY, V2, P58

[7] THE RELATIONSHIP BETWEEN COPING AND AVOIDING BEHAVIOR AND RESPONSE TO FEAR-AROUSING PROPAGANDA [J]. JOURNAL OF ABNORMAL AND SOCIAL PSYCHOLOGY, 1959, 58 (02): : 247 - 252

[8] HAEFNER D, CITED INDIRECTLY

[9] SOURCE CREDIBILITY AND RESPONSE TO FEAR-AROUSING COMMUNICATIONS [J]. SPEECH MONOGRAPHS, 1965, 32 (02): : 95 - 101

[10] HIGBEE KL, IN PRESS