ASSOCIATION BETWEEN MARKET PRICE AND SELLER MARKET CHARACTERISTICS

被引：3

作者：

GEISTFELD, LV ^{[1
]}

KEY, RJ ^{[1
]}

机构：

[1] CORNELL UNIV,DEPT CONSUMER ECON & HOUSING,ITHACA,NY 14853

来源：

JOURNAL OF CONSUMER AFFAIRS | 1991年 / 25卷 / 01期

关键词：

D O I：

10.1111/j.1745-6606.1991.tb00280.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The extensive literature examining association between price and quality has generally not addressed the effect of seller/market characteristics on the association. This study is a first effort to explore the influence of seller/market characteristics on product price. One‐third of seller/market characteristics examined were found to significantly affect market price. This suggests that, when examining association between price and quality in a specific market, seller/market characteristics should be considered. Copyright © 1991, Wiley Blackwell. All rights reserved

引用

页码：57 / 67

页数：11

共 8 条

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