EVENT HISTORY ANALYSIS MEASURES OF BRAND LOYALTY

被引：27

作者：

DUWORS, RE ^{[1
]}

HAINES, GH ^{[1
]}

机构：

[1] CARLETON UNIV,SCH BUSINESS,OTTAWA K1S 5B6,ONTARIO,CANADA

来源：

关键词：

D O I：

10.2307/3172633

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：485 / 493

页数：9

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