SUCCESSFUL INNOVATION MANAGEMENT - AN INTEGRATIVE PERSPECTIVE

We focus on the question of whether it is the management of firm-related variables that is responsible for the success of a product innovation, or the management of project-related variables. An empirical analysis of 88 innovation projects has been made. Four factors were discovered to significantly influence innovation success. We fmd that an innovation's success is, above all, determined by capabilities of the innovative firm. In view of these findings, we think that it is reasonable to steer away from analyses of key factors related mainly to the individual innovation project. It is necessary to come to an integrative perspective, because it is only in this way that effects of strategic decisions made by the innovation management on the operative-tactical project management become clearly visible.