CONSUMER ETHNOCENTRISM - CONSTRUCTION AND VALIDATION OF THE CETSCALE

被引：1509

作者：

SHIMP, TA

SHARMA, S

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1987年 / 24卷 / 03期

关键词：

D O I：

10.2307/3151638

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：280 / 289

页数：10

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