COLORED STATIONERY IN DIRECT-MAIL ADVERTISING

[1] The Effect of Color in Direct Mail Advertising [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1950, 34 (04) : 280 - 281

[2] GAW GD, 1945, POWER COLOR

[3] GAW GD, 1945, COLOR DESIGN DIRECT

[4] GUILFORD JP, 1950, FUNDAMENTAL STATISTI

[5] HOEL PG, 1954, INTRO MATH STATISTIC

[6] SNEDECOR GW, 1953, STATISTICAL METHODS

[7] Trends in the Use of Certain Attention - Getting Devices in Newsweekly Advertising [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1951, 35 (04) : 287 - 288

[1] The Effect of Color in Direct Mail Advertising [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1950, 34 (04) : 280 - 281

[2] GAW GD, 1945, POWER COLOR

[3] GAW GD, 1945, COLOR DESIGN DIRECT

[4] GUILFORD JP, 1950, FUNDAMENTAL STATISTI

[5] HOEL PG, 1954, INTRO MATH STATISTIC

[6] SNEDECOR GW, 1953, STATISTICAL METHODS

[7] Trends in the Use of Certain Attention - Getting Devices in Newsweekly Advertising [J]. JOURNAL OF APPLIED PSYCHOLOGY, 1951, 35 (04) : 287 - 288