INVESTIGATION OF THE PREFERENCE-REVERSAL PHENOMENON IN A NEW PRODUCT INTRODUCTION TASK

被引：39

作者：

MOWEN, JC

GENTRY, JW

机构：

来源：

JOURNAL OF APPLIED PSYCHOLOGY | 1980年 / 65卷 / 06期

关键词：

D O I：

10.1037/0021-9010.65.6.715

中图分类号：

B849 [应用心理学];

学科分类号：

040203 ;

摘要：

引用

页码：715 / 722

页数：8

共 11 条

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[5]

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