CONSUMER ACCEPTANCE OF RECOMBINANT BOVINE GROWTH-HORMONE - INTERPLAY BETWEEN BELIEFS AND PERCEIVED RISKS

被引：23

作者：

GROBE, D ^{[1
]}

DOUTHITT, R ^{[1
]}

机构：

[1] UNIV WISCONSIN,MADISON,WI

来源：

JOURNAL OF CONSUMER AFFAIRS | 1995年 / 29卷 / 01期

关键词：

D O I：

10.1111/j.1745-6606.1995.tb00042.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study examines the role of consumer beliefs and perceptions in explaining apprehension toward milk from recombinant bovine growth hormone (rbGH) treated cows. Results support the notion that consumers overestimate risks associated with milk from rbGH treated herds. The study indicates the quantity of milk purchased, willingness to pay a premium for untreated milk, and gender positively influence risk perceptions, while Income inversely influences risk perceptions.

引用

页码：128 / 143

页数：16

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