FORMAL MODELS OF CONSUMER BEHAVIOR - CONCEPTUAL OVERVIEW

[1] ALEXIS M, 1968, P AM MARKETING AS 28, P197

[2] Amstutz A. E., 1967, COMPUTER SIMULATION

[3] BETTMAN JR, 1971, MANAGEMENT SCI DEC, P114

[4] BETTMAN JR, 1971, J MARKETING RESE NOV, P465

[5] BETTMAN JR, 1970, J MARKETING RESE AUG, P370

[6] BIEDA J, PRIVATE COMMUNICATIO

[7] BIRD M, 1970, J MARKETING RESE AUG, P307

[8] CARMAN J, 1966, J ADVERTISING RE JUN, P23

[9] CLARKSON G, 1968, BEHAVIORAL SCIEN JUL, P288

[10] Clarkson G.P.E., 1963, THEORY CONSUMER DEMA

[1] ALEXIS M, 1968, P AM MARKETING AS 28, P197

[2] Amstutz A. E., 1967, COMPUTER SIMULATION

[3] BETTMAN JR, 1971, MANAGEMENT SCI DEC, P114

[4] BETTMAN JR, 1971, J MARKETING RESE NOV, P465

[5] BETTMAN JR, 1970, J MARKETING RESE AUG, P370

[6] BIEDA J, PRIVATE COMMUNICATIO

[7] BIRD M, 1970, J MARKETING RESE AUG, P307

[8] CARMAN J, 1966, J ADVERTISING RE JUN, P23

[9] CLARKSON G, 1968, BEHAVIORAL SCIEN JUL, P288

[10] Clarkson G.P.E., 1963, THEORY CONSUMER DEMA