WOMANS PLACE - FOLLOW-UP ANALYSIS OF ROLES PROTRAYED BY WOMEN IN MAGAZINE ADVERTISEMENTS

被引：53

作者：

WAGNER, LC

BANOS, JB

机构：

[1] UNIV WASHINGTON,GRAD SCH BUSINESS ADM,SEATTLE,WA 98105

[2] GEN ELECTR CO,LYNN,MA 01900

来源：

JOURNAL OF MARKETING RESEARCH | 1973年 / 10卷 / 02期

关键词：

D O I：

10.2307/3149832

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：213 / 214

页数：2

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[2]

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[3]

KOVACS M, 1972, ADVERTISING AGE 0612, V48, P1

[4]

WILLETT R, 1971, J HOME ECONOMICS, V63, P23

[5]

1971, BROADCASTING 0830, V81, P54