CORRECTIVE ADVERTISING REMEDY OF FTC - EXPERIMENTAL EVALUATION

被引：32

作者：

DYER, RF

KUEHL, PG

机构：

[1] UNIV MARYLAND, COLL BUSINESS & MANAGEMENT, COLLEGE PK, MD USA

[2] GEORGE WASHINGTON UNIV, SCH GOV & BUSINESS ADM, WASHINGTON, DC 20006 USA

来源：

关键词：

D O I：

10.2307/1250166

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：48 / 54

页数：7

共 9 条

[1]

*AM BAR ASS COMM, 1969, REPORT STUDY FEDERAL

[2]

BELL H, 1971, NATIONAL J 0130, P207

[3]

Cox Edward F., 1969, NADER REPORT FEDERAL

DUNNETT, CW .

[5]

PITOFSKY R, 1971, NATIONAL J 0807, P1637

[6]

THAIN GJ, 1971, SEP FOOD DRUG LAW I, P18

[7]

WILKIE WL, 1973, MAY AM MARK ASS C AD, P1

[8]

1971, ADVERTISING AGE 1004, P14

[9]

1972, BROADCASTING 0522, P33