ROLE OF MARKETING RESEARCH IN PUBLIC POLICY DECISION MAKING

[1] *AM BAR ASS COMM, 1969, STUDY FEDERAL TRADE

[2] FEDERAL-TRADE-COMMISSION AND REGULATION OF ADVERTISING IN CONSUMER INTEREST [J]. JOURNAL OF MARKETING, 1969, 33 (01) : 40 - 44

[3] Cox Edward F., 1969, NADER REPORT FEDERAL

[4] ENGEL JF, 1968, CONSUMER BEHAVIOR

[5] FREER RE, 1971, BUS LAWYER, V26, P1505

[6] HOWARD JA, 1969, THEORY BUYER BEHAVIO

[7] JONES MG, 1971, 2ND P ANN C ASS CONS, P1

[8] LAW AND FIRESIDE INDUCTIONS - SOME REFLECTIONS OF A CLINICAL PSYCHOLOGIST [J]. JOURNAL OF SOCIAL ISSUES, 1971, 27 (04) : 65 - 100

[9] CHAOS OF COMPETITION INDICATED BY CONSUMER REPORTS [J]. JOURNAL OF MARKETING, 1969, 33 (03) : 26 - 34

[10] Nicosia F. M., 1966, CONSUMER DECISION PR

[1] *AM BAR ASS COMM, 1969, STUDY FEDERAL TRADE

[2] FEDERAL-TRADE-COMMISSION AND REGULATION OF ADVERTISING IN CONSUMER INTEREST [J]. JOURNAL OF MARKETING, 1969, 33 (01) : 40 - 44

[3] Cox Edward F., 1969, NADER REPORT FEDERAL

[4] ENGEL JF, 1968, CONSUMER BEHAVIOR

[5] FREER RE, 1971, BUS LAWYER, V26, P1505

[6] HOWARD JA, 1969, THEORY BUYER BEHAVIO

[7] JONES MG, 1971, 2ND P ANN C ASS CONS, P1

[8] LAW AND FIRESIDE INDUCTIONS - SOME REFLECTIONS OF A CLINICAL PSYCHOLOGIST [J]. JOURNAL OF SOCIAL ISSUES, 1971, 27 (04) : 65 - 100

[9] CHAOS OF COMPETITION INDICATED BY CONSUMER REPORTS [J]. JOURNAL OF MARKETING, 1969, 33 (03) : 26 - 34

[10] Nicosia F. M., 1966, CONSUMER DECISION PR