THE IMPORTANCE OF PERSONAL INFLUENCE IN THE ADOPTION OF TECHNOLOGICAL CHANGES

被引：49

作者：

ROGERS, EM

BEAL, GM

机构：

来源：

关键词：

D O I：

10.2307/2573971

中图分类号：

C91 [社会学];

学科分类号：

030301 ; 1204 ;

摘要：

引用

页码：329 / 335

页数：7

共 14 条

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[2]

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[3]

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[4] DIFFERENTIAL INTENSITY OF INTRA-SOCIETAL DIFFUSION [J].

Bowers, Raymond V. .

[5]

HILLMAN CH, 1956, OHIO AGR EXPT STAT R, V775, P22

[6]

*IA STAT COLL STAT, 1952, WALL FARM IOW HOM

[7]

Katz E., 1955, PERSONAL INFLUENCE, P180

[8]

Lazarsfeld P. F., 1944, PEOPLES CHOICE

[9]

LIONBERGER HF, 1951, MISSOURI AGR EXPT ST, V472

[10]

ROGERS EM, 1956, SEP M RUR SOC SOC E