MARKETING IN AGE OF STRICT LIABILITY

被引:7
作者
LOUDENBACK, LJ [1 ]
GOEBEL, JW [1 ]
机构
[1] UNIV NEBRASKA, COLL BUSINESS ADM, LINCOLN, NE USA
关键词
D O I
10.2307/1250168
中图分类号
F [经济];
学科分类号
02 ;
摘要
引用
收藏
页码:62 / 66
页数:5
相关论文
共 9 条
[1]  
CARRUTH E, 1973, FORTUNE, V87, P65
[2]  
COX CK, 1970, CREDIT FINANCE MANAG, V72, P14
[3]   GUIDELINES FOR WARRANTY SERVICE AFTER SALE [J].
FISK, G .
JOURNAL OF MARKETING, 1970, 34 (01) :63-67
[4]  
HAZARD L, 1971, LAW CHANGING ENVIRON
[5]  
KOLB J, 1966, PROD ENGINEER, V37, P34
[6]  
LAZER W, 1964, COMPETITION MARKETIN
[7]  
MOSER RG, 1968, FOUNDRY, V9, P62
[8]  
RADOS DL, 1969, HARVARD BUS REV, V47, P144
[9]  
SMITH THF, 1971, MANAGE REV, V60, P23