THE DIMENSIONALITY OF BELIEFS TOWARD ADVERTISING IN GENERAL

[1] Aaker D. A., 1982, ADVERTISING MANAGEME

[2] Ajzen I, 1980, UNDERSTANDING ATTITU

[3] ANDERSON RD, 1978, J ADVERTISING RES, V18, P29

[4] Bartos R., 1974, CONSUMER VIEW ADVERT

[5] Bauer R.A., 1968, ADVERTISING AM CONSU

[6] Cacioppo J.T., 1981, ATTITUDES PERSUASION

[7] RECOMMENDATIONS FOR APA TEST STANDARDS REGARDING CONSTRUCT, TRAIT, OR DISCRIMINANT VALIDITY [J]. AMERICAN PSYCHOLOGIST, 1960, 15 (08) : 546 - 553

[8] PARADIGM FOR DEVELOPING BETTER MEASURES OF MARKETING CONSTRUCTS [J]. JOURNAL OF MARKETING RESEARCH, 1979, 16 (01) : 64 - 73

[9] DUBINSKY AJ, 1984, J MARKETING ED SUM, P22

[10] Dunn S. W., 1986, ADVERTISING ITS ROLE

[1] Aaker D. A., 1982, ADVERTISING MANAGEME

[2] Ajzen I, 1980, UNDERSTANDING ATTITU

[3] ANDERSON RD, 1978, J ADVERTISING RES, V18, P29

[4] Bartos R., 1974, CONSUMER VIEW ADVERT

[5] Bauer R.A., 1968, ADVERTISING AM CONSU

[6] Cacioppo J.T., 1981, ATTITUDES PERSUASION

[7] RECOMMENDATIONS FOR APA TEST STANDARDS REGARDING CONSTRUCT, TRAIT, OR DISCRIMINANT VALIDITY [J]. AMERICAN PSYCHOLOGIST, 1960, 15 (08) : 546 - 553

[8] PARADIGM FOR DEVELOPING BETTER MEASURES OF MARKETING CONSTRUCTS [J]. JOURNAL OF MARKETING RESEARCH, 1979, 16 (01) : 64 - 73

[9] DUBINSKY AJ, 1984, J MARKETING ED SUM, P22

[10] Dunn S. W., 1986, ADVERTISING ITS ROLE