UNEQUAL CELL SIZES IN MARKETING EXPERIMENTS - USE OF GENERAL LINEAR HYPOTHESIS

被引：32

作者：

PERREAULT, WD ^{[1
]}

DARDEN, WR ^{[1
]}

机构：

[1] UNIV GEORGIA,DEPT MKT,ATHENS,GA 30601

来源：

关键词：

D O I：

10.2307/3151232

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：333 / 342

页数：10

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