PROJECT NEWPROD - FACTORS IN NEW PRODUCT SUCCESS

[1] Booz A.H, 1968, MANAGEMENT NEW PRODU

[2] CALANTONE R, 1979, J ACADEMY MARKET SUM

[3] Cooper R.G., 1979, IND MARKET MANAG, V8, P136

[4] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J]. JOURNAL OF MARKETING, 1979, 43 (03) : 93 - 103

[5] COOPER RG, IND MARKETING MANAGE, V4, P315

[6] COOPER RG, 1977, IND MARKETING MANAGE, V6

[7] CRAWFORD CM, 1977, RES MANAGEMENT MAR, P29

[8] HOPKINS DS, 1971, C BOARD RECORD JUN, P16

[9] KULVIK H, 1977, 29 HELS U TECHN REP

[10] MANSFIELD E, 1975, MANAGEMENT SCI AUG, P1380

[1] Booz A.H, 1968, MANAGEMENT NEW PRODU

[2] CALANTONE R, 1979, J ACADEMY MARKET SUM

[3] Cooper R.G., 1979, IND MARKET MANAG, V8, P136

[4] DIMENSIONS OF INDUSTRIAL NEW PRODUCT SUCCESS AND FAILURE [J]. JOURNAL OF MARKETING, 1979, 43 (03) : 93 - 103

[5] COOPER RG, IND MARKETING MANAGE, V4, P315

[6] COOPER RG, 1977, IND MARKETING MANAGE, V6

[7] CRAWFORD CM, 1977, RES MANAGEMENT MAR, P29

[8] HOPKINS DS, 1971, C BOARD RECORD JUN, P16

[9] KULVIK H, 1977, 29 HELS U TECHN REP

[10] MANSFIELD E, 1975, MANAGEMENT SCI AUG, P1380