共 11 条
[1]
[Anonymous], 1967, MODERN FACTOR ANAL
[2]
EHRENBERG ASC, 1968, J ADVERTISING RES, V8, P55
[3]
GATTY R, 1966, APPLIED STATISTICS, V15
[4]
Green PE, 1978, RES MARKETING DECISI
[6]
HOTELLING H, 1933, J ED PSYCHOL, V24
[7]
Kaiser H. F., 1958, PSYCHOMETRIKA, V23
[8]
STOETZEL J, 1961, J ADVERTISING RES, V1
[9]
Thurstone L.L., 1947, MULTIPLE FACTOR ANAL
[10]
TWEDT DW, 1952, J APPLIED PSYCHOL, V36